Blog

Highlighting Authenticity - Day in the Life Documentaries

RabbitView has had the opportunity to create numerous "Day in the Life" style videos. The subject matter of these productions has ranged from athletes, to entertainers, small business owners and even the victim of a car accident. Invariably these are the videos that have generated the most positive feedback. The reason is simple; these documentary style productions enable the subject matter's authenticity to be highlighted. Subjects are not reciting lines or regurgitating a prepared script - they are in their everyday environment being genuine and our anecdotal evidence suggests that viewers connect with subjects that are real and sincere regardless of the subject matter. Read More...

So, how much did that video cost?

This is a blog post I wrote for Notch video for a series titled "So, how much did that video cost". It highlights the idea that having interesting subject matter is the key to an engaging video. While viewers always appreciate professional sound and quality images, in the end people gravitate to others who show passion for what they do regardless of the subject matter. The key to a good video is simple - enthusiastic subjects. Read More...

Taking The Sports Fan To The Game Using Video

The streamlined ability of video producers to be mobile and the ability to quickly shoot, edit and broadcast material has enabled us to go to environments and get the context of events that traditionally we have not had access to or would have taken too much time, effort, or expense. Highlighting the context of an event as opposed to merely filming an event is a concept that dates back all the way to the early 1960's with college football... Read More...